Partner Elite, the investment arm of leading business incubator Raizcorp, has entered into a significant new partnership with myPanier, a USA-based digital retailer. Notably, this partnership is the first time that Partner Elite is investing in a North American company, and is its largest single investment to date.
Based in Southern California, USA, myPanier is an online gourmet food store that combines the authenticity and integrity of a farmer’s market with the convenience of an online shop. “Panier” is French for “basket” (think picnic basket) and symbolises the return to a simpler, more traditional way of food shopping. Its mission is to make authentic and hard-to-find foods available across the USA by supporting local and international artisan speciality food makers. myPanier also sells beauty care items and unique gift sets.
Allon Raiz, CEO of Raizcorp says, “Partner Elite is thrilled to be adding a second international company to our portfolio. This is a huge step for us in terms of strategic worldwide investment. myPanier is backed by a driven entrepreneur and former foreign trade advisor for France, and I am confident that this will be a fruitful partnership.”
In a milestone of entrepreneurial success, myPanier has recently been ranked 656 on the Inc. 5000 list, a distinguished accolade that celebrates innovation which is awarded to the 5 000 fastest-growing private companies in the United States. CEO and founder of myPanier Christophe Boyac says, “I was honoured to receive this accolade just five years after I started myPanier. Now, with the backing of Partner Elite, I know it is only onwards and upwards from here.”
He goes on to say, “The hospitality shown to me when I visited the Raizcorp offices was unbelievable. The support and commitment shown by the Partner Elite team blew me away – their appetite for growth inspires me. I feel that my business is in the right place to scale effectively.”
